The AI positioning problem for B2B marketers

10 approaches analyzed, 904 examples collected, what stands out

Feb 12 • Adam Schoenfeld

9

The AI GTM gap (and who's filling it)

now tracking the AI GTM 100

Feb 5 • Adam Schoenfeld

6

January 2026

AI Companies Are Hiring Human SDRs (And Building Enterprise GTM)

39% of top AI companies with open GTM roles are hiring SDRs

Jan 30 • Adam Schoenfeld

9

The GTM AI Gap

Product and engineering are on the AI wave. GTM is paddling around. I dug into Lenny’s 300+ episode dataset to find out why.

Jan 22 • Adam Schoenfeld

10

1

Disappointed with AI in GTM

So far.

Jan 8 • Adam Schoenfeld

10

2

December 2025

Clay vs GTM Tech

$100M milestone. What I'm watching.

Dec 11, 2025 • Adam Schoenfeld

7

October 2025

I just churned 6sense

the legacy ABM problem and what comes next

Oct 30, 2025 • Adam Schoenfeld

8

How to map your market for 2026 planning (with template)

Beyond TAM

Oct 16, 2025 • Adam Schoenfeld

6

You need a Doug

and his family of AI Agents (that 2.5x'd conversion).

Oct 1, 2025 • Adam Schoenfeld

6

September 2025

Tricia Gellman's CMO Secrets (CMO, Box. ex-CMO Drift, Checkr, Salesforce Canada)

How to win a board room. Why CMOs should care about quota attainment. Getting ICP right.

Sep 11, 2025 • Adam Schoenfeld

3

51:18

49 AI Marketing Examples

From real marketers. Proven use cases & workflows.

Sep 4, 2025 • Adam Schoenfeld

4

1

1

August 2025

The AI CMO (Tom Wentworth, CMO @ incident.io)

Real AI use cases in marketing. Tom's AI CMO in Claude Code. How marketers can get better at AI.

Aug 28, 2025 • Adam Schoenfeld

15

45:11