Agree. Most AI in GTM just makes sellers faster inside the same broken workflows. More output, more noise.
The real gap is buyer dynamics. Buyers already changed how they learn and decide, but GTM tech still optimizes clicks, sequences, and handoffs.
The breakout isn’t better AI features. It’s AI that coordinates intent, timing, and channels around how buyers actually move. That’s when GTM really changes
Agree. Most AI in GTM just makes sellers faster inside the same broken workflows. More output, more noise.
The real gap is buyer dynamics. Buyers already changed how they learn and decide, but GTM tech still optimizes clicks, sequences, and handoffs.
The breakout isn’t better AI features. It’s AI that coordinates intent, timing, and channels around how buyers actually move. That’s when GTM really changes
Yes Fully agree with your view on changing buyer behavior. Can confirm from my pov