B2B podcasts: data + examples

1 mins read

Welcome back to my almost-weekly newsletter for new data, analysis, and updates from PeerSignal research.

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In my time at Drift, I saw firsthand how a strong content & community strategy can reinforcing every other growth lever.

Many B2B leaders are now building media companies inside their tech companies.

What activities go into this strategy? Who is standing out? I want to use our indexes to explore.

Today I looked at B2B podcasting. In my head, it is super saturated. But the data says otherwise.

​Check out this deck for data + examples.​

We found 155 companies in the B2B Growth Index with a prominent podcast. You can now filter on this new field in both the PLG and B2B index. Here's what you'll next time you login. 👇