99% of B2B companies want to focus on ICP. Here’s how.
ICP is discovered forward and understood in handsight.
The most powerful driver is revenue. Building what prospects will pay for, doubling down on similar peer companies & sticking to a repeatable plan.
No “science projects”!
Great post on the importance of nailing your ICP. My takeaway, no matter how you do it, and there are three great templates here, you need to pick one and get focused.
ICP is discovered forward and understood in handsight.
The most powerful driver is revenue. Building what prospects will pay for, doubling down on similar peer companies & sticking to a repeatable plan.
No “science projects”!
Great post on the importance of nailing your ICP. My takeaway, no matter how you do it, and there are three great templates here, you need to pick one and get focused.